FINDING THE ROAD
Our story
We founded the company to share this beautiful country with more depth, kindness, and warmth.
Why we started
We wanted to create trips that showed international travelers a different side of the country — one that goes beyond the usual tourist attractions and into the places, experiences, and communities that make Pakistan unique.
Our trips go beyond viewpoints. We eat in family kitchens, take the long road through mountain villages and make time for conversations that rarely fit inside a conventional tour.
Over the years, we've hosted travelers from around the world and built a local team with extensive experience in running trips across Pakistan. We've learned what makes a great trip, how to handle the unexpected, and most importantly, how to make travelers feel welcome in our home.
Today, Ready For Road operates adventures across Pakistan while also working with international travel companies and content creators to bring their communities to the country.
What guides us
A trip that fills you up, without taking more than it gives. You come back having learned something about this place and genuinely knowing the people who hosted you.
**Pakistan’s warmth sits at the heart of every trip.** You feel it in the welcome, the meals, and the care along the way, and we keep that hospitality front and centre.
Most people only know Pakistan through headlines. We take them past that, into a real country with context, warmth, and people- not the version you see on TV.
The people behind each trip matter as much as the places. We work with the local guides, drivers, cooks, and hosts year after year, and put money back into the villages that welcome our guests.
The people behind the routes
A great trip is about more than the places you visit. It's about the people who make the journey happen. At Ready For Road, we're a team of local travel professionals, guides, drivers, and adventure lovers who know Pakistan from the road up. We've spent years exploring the country, hosting international travelers, and creating experiences that go beyond the typical tourist itinerary.
Founder & Director
Imran is the co-founder of Ready For Road and has spent 11 years in Pakistan’s travel industry. What started as his own trips around the country became a way to bring travellers here to see it for themselves. He’s in the details end to end: routes, logistics, and leading trips in the mountains. For him, the best way to know Pakistan is simple: leave the main road, meet people, share a meal, and experience the place firsthand.
Guide/Client Lead Operations
Omair brings years of experience in travel operations, guiding, and working with international travellers. Based in Lahore, he coordinates trips behind the scenes and also leads adventures across Pakistan. He’s the one making sure vehicles are in place, plans stay on track, and guests are looked after. He brings local knowledge, good energy, and a calm head when things don’t go exactly to plan.
North Operations Lead/ Guide
Our vision
“Guests leave with a different story about the country than the one they arrived with."
Not as a checklist, but as a living place of immense landscapes, generous people, and stories worth carrying home. Most people only know about Pakistan from a distance, from the media. We want them to leave having seen its mountains and towns for themselves, sat with its people, and carried home a genuine, truer picture of the place. That change in perception is the work.
Your road starts here
Ali is from Gulmit in Gojal Valley, Hunza, so northern Pakistan isn’t just where he works. It’s home. Growing up in those mountains gave him a real feel for the culture, traditions, and communities of the region. For travellers heading north, that means more than the usual stops: quieter trails, local stories, home cooking, and a closer look at everyday life in the valleys.
